A blessing of everlasting love

Beautifully crafted to last a lifetime, EVARA Platinum Blessings is a new range of bridal jewellery for the bride and groom of today that offers parents, in-laws and the elders of the family, an opportunity to bless the couple with everlasting love. The name EVARA is rooted in Sanskrit and stands for blessings and carries with it the platinum promise of everlasting love. Love is at the heart of every design with a ‘Platinum Bond’ that holds together multiple strands, symbolic of the coming together of two families to create a beautiful, new relationship.This range comprises impeccably finished, contemporary yet traditional designs in necklaces, earrings, bangles and bracelets for the bride and understated, yet elegant chains and bracelets in fluid shapes for the groom. The ‘singular’ focal point of every piece is the ‘Platinum bond’ showcased with a soft contoured wave form with multiple strands passing through. Modern in its look, the design form evolves beautifully as platinum strands passes through the platinum bond that is pivotal in each piece, symbolic of the wonderful transition that takes place post a marriage. Prominent Chennai retailer of Platinum EVARA G. R. Radhakrishnan, MD, GRT Jewellers says, “The platinum jewellery sales have been on an upward trend and we witnessed high growth for this category. Besides the couple bands, the interest amongst men and the young woman for platinum jewellery is growing at a fast pace. Our focus for this season will continue to cater to this growing consumer demand and now we also have another opportunity with Platinum EVARA to talk to the younger audience and are confident of building a stronger relationship with the new age bride and groom.”Recently, the young, soon to be wed couple Dipika Pallikal and Dinesh Karthik were blessed with Platinum Blessings of everlasting love by the to be bride’s parents Mr. Sajiv Pallikal and Mrs. Susan Pallikal. Dipika said, “I will cherish this Platinum Evara piece for life as it is symbolic of a new relationship that I will be sharing not just with Dinesh, but also with both our families. I believe marriage is not just a union of two souls but a coming together of families, it’s a celebration of the everlasting love, equality and mutual respect we all share in this new relationship and the new Platinum EVARA designs rightly embodies this emotion. It is a beautiful reflection of my parent’s blessings that I will feel when adorned. Besides the modern and elegant look of platinum jewellery is something I love, it is my style so will wear it very often. Thank you Mom and Dad.”Dinesh added, “I truly feel blessed and I am overwhelmed with this beautiful welcome from Dipika’s parents. As I promise to cherish this bond with Dipika and we form a new relationship as a couple. I will also be treasuring our new family unit, strengthened by platinum."Price Range: Necklace Earring Set: Starting from INR 400,000 – 500,000Bangles / Bracelets: Starting from INR 125,000 – 150,000Men’s Chains & Bracelets: Starting from INR 125,000 – 180,000*Price subject to vary depending on the daily metal rate, metal weight and diamond content.